The platform allows companies to store, integrate, and analyze large volumes of measured data, and create analytics or predictive models that can be deployed as new products or features inside existing products. Precog helps companies build analytics and reporting into their applications, turn existing data assets into new data products that can be resold, and build advanced analytical features like recommendations and personalizations. Precog is funded by RTP Ventures, Resonant Ventures, David G. Cohen, and other seasoned angels, and its board of directors includes SendGrid CEO Jim Franklin and serial entrepreneur Kirill Sheynkman. The company's SaaS solution lets any user connect to any data source and automatically creates the exact tables they need for analytics, machine learning or to load into their data warehouse or database, enabling data scientists and analysts to gain access to the data they need without requiring costly and time-consuming data engineering.