They offer a wide range of educational services to help Chinese students and parents make fully informed decisions about studying abroad, including advice, coaching, mentoring, test preparation, and assistance with school applications and visas. Their core corporate purpose is to be the most trusted partner for international education, and they aim to develop programs that offer the full range of educational services for every stage of a student's overseas education needs. They view the students' parents as their clients and offer study tour programs to assist with decision-making. They also develop relationships with overseas academic institutions to enable them to recruit from across China's geographies.