Kidly functions as a marketplace, connecting families with small businesses in their communities that offer children's activities. It aims to make the process of finding and booking activities more convenient for parents, who currently rely on word of mouth or Google Search. Kidly fills the gap in the market by providing a dedicated platform for children's activities, similar to how there are mobile apps for booking restaurants and other services. By promoting fun and facilitating the learning, development, and growth of children, Kidly aims to bridge the gap between parents and activity providers, making it easier for parents to help their kids have fun.