Founded in 2012 and based in Palo Alto, California, Elixir Capital manages the Straits Fund, a growth equity fund that invests in businesses with a nexus to Southern Asia. Their preferred sectors include information technology, big data, mobile, and consumer products. Elixir Capital collaborates closely with portfolio companies to institute best practices and connect them to networks and access in Silicon Valley, ASEAN member countries, India, Japan, and the Middle East to create world-class regional and international enterprises. Their supporters include sovereign funds, institutional investors, family offices, and high net-worth investors.