RubiBrands is a Turkish-based e-commerce investment company that acquires and partners with e-commerce native brands, primarily sourced from CEEMEA, and grows them into global powerhouses through investments, centralizing and optimizing operations, focusing sourcing to Turkey, brand building, and introduction to new markets and channels. They have an online platform that focuses on sales channels, marketing, and supply chain areas with world-class expertise, enabling smooth rise and exposure to the brand to global markets. RubiBrands challenges the traditional roll-up playbook by using Turkey as a central logistics hub, accelerating their brands' growth through hyper-growth marketplaces, and investing in larger, more established, and highly profitable brands while partnering with their founders.