Qurate is a platform that allows marketers to have a complete overview of their content across multiple channels, such as social media, websites, emails, and advertisements. It caters to both single project brands and multi-brand companies and agencies. By analyzing real data, Qurate helps marketers determine the type of content they need to create, which channels to use, and the messaging that will generate the best conversion rates. This enables marketers to make informed decisions and alleviate any concerns in the boardroom.