Based out of Gurgaon, Twyst's customer engagement platform provides personalized recommendations of dining outlets in the vicinity and rewards users with vouchers and deals if they frequent certain places. The service helps retailers incorporate loyalty into the marketing mix, and in turn, get more value out of all their existing marketing efforts. Users on Twyst (app and web service) get rewarded and recognized at the places they already frequent while also discovering new places to visit, based on their location, displayed preferences, and other factors.