Piper uses AI to analyze sales conversations from various sources, such as video calls, emails, and audio notes. It automatically updates deal-related information in the CRM, freeing up sales capacity and ensuring accurate data. Additionally, Piper assists salespeople throughout the client engagement process by improving meeting preparation, drafting follow-up emails, and scheduling future calls. This allows sales reps to focus on selling rather than administrative tasks. For sales directors and revenue ops, Piper provides valuable data insights into the sales pipeline, enhancing sales forecasting and data-driven decision-making.