Artists have the option to give either 100% or one-third of their profits to charity, with another one-third going to themselves and the remaining one-third being invested in their own projects. Artists are matched with causes they align with, and fans can support these causes by creating multimedia mixtapes and purchasing music through RECOVR. The company's goal is to make everyone reevaluate the value of music and empower the internet to help others recover. RECOVR was founded in response to the Paris Attacks and aims to redistribute billions of dollars to those in need while supporting artists and promoting positive change.