The platform offers personalized investment advice to build a diversified, low-cost portfolio that is periodically rebalanced and tax optimized. By analyzing thousands of securities, the algorithm tailors the portfolio to each user's risk level. Wixifi aims to simplify wealth management by providing an automated app that enables everyone to manage their finances as well as the super-rich. The service is currently available through a web platform, with plans to launch a mobile app in the future.