The firm focuses on minority growth investments in companies with $7 - $50M in annual revenues that have a predictable use of proceeds, an experienced management team, and healthy margins. Their sourcing efforts are concentrated in Southern California, Utah, Colorado, Idaho, Texas, and the Midwest. Founded in 2007, Mercato Partners provides entrepreneurs with capital and resources to scale their businesses, and has developed a collection of internal experts and programs called the Mercato Advantage to help their portfolio accelerate sales efforts, perfect marketing tactics, develop teams, and scale operations.