Ribbon is a cloud-based virtual event management software provider based in San Francisco. It offers features such as Zoom integration, customizable email marketing, and an online library. With Ribbon, users can easily create and manage online events, with unique links and passwords generated automatically for each event. The platform caters to hosts of all sizes, from large studios to individual entrepreneurs, and allows them to sell tickets for a variety of virtual events, including masterclasses and fitness workouts. Additionally, Ribbon enables hosts to sell recorded content, providing a comprehensive solution for running their businesses online.