With over 150 years of history, BBVA is a global financial group aiming to transform the traditional banking industry through digital innovation. They have a presence in more than 30 countries, serving 53 million customers with a workforce of over 132,000 employees worldwide. In Colombia, they have been committed to the country's economic and social development for over 60 years, with a network of 390 branches, 1,300 ATMs, and 7,136 banking correspondents. BBVA Colombia focuses on customer-centric and society-oriented digital transformation, supporting projects in education, social entrepreneurship, culture, and research. Their core principles include innovation, growth, and profitability, driven by ethics, teamwork, and technology.