TAPTAP is a startup that aims to revolutionize the way businesses collaborate to build next-generation customer engagement platforms. Its coalition loyalty platform enables consumers to earn rewards conveniently and joyfully by interacting with brands across a nationwide merchant network. TAPTAP aims to redefine the omnichannel shopping experience and set the standards on how brands should engage their customers by leveraging data to drive consumer insights, marketing efficiency, and product personalization. TAPTAP is a trademark of VUI Vietnam, a Joint Venture company owned by Vietnam Investments Group (VIG) and United Overseas Bank Limited (UOB).