The Malta-based company offers solutions to track customer engagement anonymously, count installations, check feature usage, and send messages and upgrade notifications to users. Its analytics help developers make product and marketing decisions. Trackerbird's services are available for monthly or annual payment and include business intelligence software and tools for product management. The company was founded in 2010 by Clifford Farrugia and Keith Fenech and was acquired by V.i. Labs in 2016.