The company's platform analyzes vocal data to model human interactions during video meetings and in text chats, providing insights on engagement, dominance, influence, and information flow. Riff Metrics can help individuals and teams communicate more effectively by offering real-time feedback, meeting metrics, and conversation timelines. The platform is privacy-preserving, providing data only to those about whom the data was collected, never to advertisers and never for sale. Founded in 2017, Riff Analytics is based on years of research in artificial intelligence at MIT examining how people interact in the workplace and learning environments.