The company offers a hardware equipment logger that captures data from farm equipment and transmits it to a cloud database. This data is used to identify operational inefficiencies and provide farmers with the information they need to make informed management decisions. IntelliCulture's focus is on reducing idle time and optimizing route planning to save fuel costs on farms. Unlike other precision agriculture companies that focus on climate and soil data, IntelliCulture fills a void in the market by offering an affordable and manufacturer-independent tool for analyzing equipment data. By prioritizing features based on farmer feedback and spending time in the field, IntelliCulture aims to empower farms to grow their operations into sustainable and profitable businesses.