The app, called ZEPETO, uses facial recognition, AR, and 3D technology to allow users to create unique identities and make friends across age, gender, race, and region in a virtual world. With over 300 million lifetime users, ZEPETO is the fastest-growing avatar platform in Asia and is popular among Gen Zs. Entertainment and fashion industry leaders have partnered with Naver Z to reach this demographic, who socialize, entertain, and consume content on the platform. Launched in 2018, NaverZ Corp aims to provide a global AR avatar service and a metaverse that offers the next generation the freedom of identity in the virtual space.