Founded in 1998 by Sue Butler and Tracy Till, Butler/Till has grown to over 100 employees and $175 million in billings. The company acquired its subsidiary agency, Brand Cool Marketing, and became an Employee Stock Ownership Plan (ESOP) company in 2011. This ownership structure has led to higher productivity, lower turnover, and a culture of ownership. Based in Rochester, New York, Butler/Till is an independent, women-owned, 100% employee-owned company and is recognized as a B Corporation.