Founded in 2013 and based in Newcastle upon Tyne, United Kingdom, True Potential Investor provides an online platform for users to invest in various types of portfolios, including balanced, aggressive, growth, and defensive portfolios. The company's in-house team, with access to over 14,000 investment experts globally, aims to minimize risk and maximize returns for each portfolio. True Potential Investor also offers an app-based platform for Android and iOS, providing a unique and personalized online investment service.