Uthhan, founded in 2012, operates an online shopping site called uthhanecom.gergstore.com to showcase and sell handicraft items made by skilled workers. Through their "Karigar Apnao Sanskriti Bachao Abhiyaan" campaign, Uthhan provides raw materials, tools, technology, and medical supplies to artisans in various states. The project aims to increase the value and reach of artisan products by displaying them in retail and online spaces, with the support of social bodies and effective marketing strategies. By eliminating middlemen and financial exploitation, Uthhan offers hope to skilled workers and unifies them across India.