G4A, formerly known as Grants4Apps, was launched in 2013 with the aim of funding healthcare mobile apps. Over the years, it has evolved into a global team that works with start-ups, digital health companies, government, investors, and strategic partners to offer early stage start-up investments, commercial partnerships, and late stage investments. G4A develops and scales solutions anchored in behavioral science to transform the experience of health and reach health for all through digital health.