Be U is a standardized salon chain in India that offers beauty services through an annual subscription model, which helps customers experience quality services at neighbourhood salons while enabling neighbourhood salons to utilise their idle capacity at a minimal franchise subscription cost. With over 200 outlets in 40+ cities across India, Be U Salons is a one-stop destination for beauty needs, offering a curated app where customers can select between three salon categories and book services selected in ten seconds. Be U Salons also provides a salon at home service, a product shop with authentic and genuine products from premium hair and skin brands, and an app and website that make it easy for customers to book, schedule, and check for services and deals.