The program, hosted by Bruin Entrepreneurs, selects candidates based on their ingenuity and willingness to strive for success. Over a twelve-week period, founders receive mentorship, virtual working spaces, valuable connections, and other resources to help grow their startups. Each quarter, a new cohort is welcomed into the program and guided to success through mentor matching, workshops, and networking events, leveraging the program's network of successful entrepreneurs and alumni. Many startups launched through StartupLabs have gone on to join well-acclaimed accelerator programs and secure venture funding.