My Wines Direct, also known as MWD Marketing, allows users to purchase wine and wine gifts at affordable prices from lesser-known vineyards. They operate through a direct ship to consumer business model and prioritize consumer-driven selections, quality, value, ease of purchase, and customer service. Customers have the opportunity to vote on the wines chosen by the experts, and their reviews are taken into consideration. The company's main goal is to provide a satisfying wine-buying experience, where customers can discover new favorites, enjoy great deals, and share their discoveries with others.