The firm, founded in 2015 and based in Menlo Park, California, makes mid-late stage private investments in consumer and enterprise technology companies with $10-50M+ revenue. Led by senior executives from Apple and private equity execs from Elevation Partners, the team brings a unique combination of Apple DNA, Silicon Valley relationships, and private equity discipline to mid-late stage tech investing. They have invested in leading companies such as Facebook, Yelp, MarketShare, Sonos, Airbnb, The RealReal, Masterclass, Ring, Venafi, and SentinelOne in the past 10 years.