UMM identifies and develops artists, produces and distributes the most critically acclaimed and commercially successful music in the world, and fosters the development of services, platforms, and business models to broaden artistic and commercial opportunities for their artists and create new experiences for fans. UMM's catalog is marketed through distinct divisions within the company, including United Music Mafia Strategic Marketing, and they also offer consumer, lifestyle, and branding services to recording artists and entertainment brands worldwide through 813 United Mafia Music Publishing.