Spin Master operates in the roughly $100 billion global toy industry and has a robust acquisition strategy to reach adjacent markets through tie-ups like Rubik's, Swimways, and Cardinal Games. The company's portfolio of products, brands, and entertainment properties spans across four key categories, including outdoor, wheels & action, preschool and dolls & interactive, and activities, games and puzzles and plush. Spin Master has increased brand awareness via homegrown brands like Rusty Rivets and Bakugan, and is the global toy licensee for other popular properties.