Founded in 1990 by Wendell Rodricks, the fashion label draws inspiration from various sources, such as Tibetan Monasteries, Tribal symbols of Shiva and Vishnu, the Harem at Istanbul, Tattoos of the Lambadi tribe, and the concept of "Clothing the Soul." Notably, the brand has gained recognition for its groundbreaking VISIONNAIRE collection, which uses Braille to create a tactile experience for the visually challenged. With a successful background in hotel management, Wendell Rodricks brings a unique perspective to the fashion industry, resulting in memorable and innovative designs each season.