SentientSports utilizes AI and advanced data analytics to assist sports teams and organizations in making more informed decisions. They offer long-term simulations to assess the impact of decisions, provide objective data-driven assurance and risk analytics, and extract valuable insights from sports data. Their focus is on creating risk analytics and assurance for team owners and financiers in player recruitment and M&A. They have developed proprietary AI metrics to assess teamwork, tactical fit of new players, ROI potential, player valuation, and team/club valuations. The technology is applicable to various sports markets and aims to make the sports industry more efficient, transparent, and data-focused.