Sensum
Company

Last deal

$796.4K
Local Amount - GBP 600K

Amount

Seed

Stage

01.09.2016

Date

2

all rounds

$1.76M

Total amount

date founded

Financing round

General

About Company
Sensum helps machines understand humans for a better customer experience and personalized service.

Industry

Sector :

Subsector :

founded date

01.01.2011

Number of employees

Company Type

For Profit

Last funding type

Seed

IPO status

Private

Description

Sensum is a technology company that develops empathic AI algorithms to turn human data into emotion, physiology, and behavior insights. Their platform combines traditional market research methods with non-conscious biometric methods to build a clear picture of the audience's emotional responses in real-time and on a global scale. Sensum's patent-pending empathic AI engine Synsis™ automatically appraises user data to derive human emotions & states from any situation. They operate in various sectors, including mobility, consumer electronics, and gaming, and have worked with global brands such as Ford, Jaguar, and Unilever.
Contacts

location

Contact Email

Phone number

Social url

Legal Names

Legal name

Sensum Co.
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Financials

Funding Rounds
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2

Number of Funding Rounds

$1.76M

Money Raised

Their latest funding was raised on 01.09.2016. Their latest round Seed

Date 
Funding Round 
Investors 
Money Raised 
Lead 
01.09.2016
$796.4K
Local Amount - GBP 600K
30.10.2013
1
$962.16K
Local Amount - GBP 600K
Co-Investors
Investors
1
0

Number of lead investors

1

Number of investors

Investor 
Lead 
Round 
Partners 
No
Seed
Co-FundNI

Co-FundNI

The company is a venture capital firm with a focus on investing in startups in the Medical and Health Care industries.

Sector

Closed End Investments

Subsector

Closed End Investments

Keywords

Financial Services, Venture Capital, Finance

Location

Belfast, UK

count Of Investments

39

count Of Exists

3

People

Founders
2
Gawain Morrison
Gawain Morrison

Gawain Morrison

** Platform : Developed an emotional response entertainment platform 'Sensum' www.sensum.co for audience metrics reporting & immersive entertainment ** Production : Developing a slate of film, TV & digital projects ** Digital : Produced iPhone apps, alternate reality games & emotional response entertainment ** Mobile : Produced mobile solutions for government, and iphone applications for creative industries ** Film Production : over 40 short films and music videos ** Music production : over 10 years of audio production, music score and mixing ** Events : 7 years of local, national & international event organisation for music events, label tours, & fashion. ** Sales & Marketing : international sales for own t-shirt company, record label & production companies AUSTIN : SXSW 2010 - launch the Belfast Music iPhone app, one of the world's 1st Cultural Tourism apps; 2011 - showcase the world's 1st emotional response horror film & present a panel on the future of emotional response entertainment, one of only a handful of Platinum events in SXSW 25 years history; 2012 - selected as one of 20 UK companies to present at the UKTI/Thompson Reuters UK Demo Day NEW YORK : UKTI / TRIBECA FILM FESTIVAL Worldwide launch of the Sensum prototype during Tribeca Film Festival. SAN FRANCISCO : TV OF TOMORROW SHOW Invited to present at a panel on Natural Human Computer Interfacing for Future Entertainment along with Intel Research & Microsoft Kinect TEL AVIV : INTERNATIONAL STUDENT FILM FESTIVAL Invited to present Sensum as part of the New Media strand of the festival. LONDON : CHANNEL 4 - FUTURE OF ENTERTAINMENT EVENTS Invited to present Sensum alongside Youtube & Microsoft Kinect in January at the Future Of Entertainment Winter Briefings, & in a series of live demonstrations of the Sensum prototype as part of the Connected TVs event Spring Briefings. LONDON : NESTA HOT TOPICS - EMOTIONAL MACHINES Invited to speak at Emotional Machines event : http://bit.ly/hot_top Specialties Production [film & audio], interactive media from apps to alternate reality gaming : An understanding of multiple creative industries and ability to contextualize them in a digital world & within marketing strategies

organization founded

1

Gawain Morrison

Shane McCourt
Shane McCourt

Shane McCourt

current job

Sensum
Sensum

organization founded

1

Shane McCourt

Employee Profiles
5
Ben Bland

Ben Bland

Chief Operations Officer

Cavan Fyans

Cavan Fyans

CTO

Norbert Sagnard

Norbert Sagnard

Investor

Shane McCourt

Shane McCourt

CFO & Co-founder

Activity

Recent News
0