The company offers a compensation platform that allows businesses to create, manage, and distribute customized vesting cash plans to attract and retain top talent. These plans provide employees with upfront capital, which is gradually paid down by the employer as it is earned over time. By revolutionizing compensation, Keep Financial helps companies improve recruiting, retention, and performance, while also assisting employees in meeting their personal financial goals. The company is backed by prominent investors, including Andreessen Horowitz, Launchpad Capital, Thomvest Ventures, Cambrian Ventures, and Worklife Ventures.