With a user-friendly drag-and-drop interface and customizable templates, Formidable Forms offers a range of features including conditional logic, multi-page forms, and file uploads. It integrates with popular email marketing services and has received positive reviews for its ease of use and customer service. The plugin offers a free version with limited features and a paid version starting at $49 per year. Compared to competitors like Gravity Forms and WPForms, Formidable Forms is more affordable while still providing similar functionality.