The India-based company helps restaurants and FMCG brands reach their target consumers through video content shared on social media platforms like Facebook, Instagram, and YouTube. With over 400 million video views for their food products, Jolly Food Fellow studies analytics and customer feedback to provide food entrepreneurs with insights into what their customers are looking for. The company has created more than 600 videos for over 275 clients, and is currently partnered with restaurants in four cities, with plans to expand to ten cities by 2018. Additionally, Jolly Food Fellow works with FMCGs to enable them to reach millions of consumers with brand-integrated videos. The company's "Hands Only Recipes" videos are designed to capture consumer mind share and build brand awareness.