PushApps offers a lightweight, easy to use software development kit that enables user interaction directly from the notification, real-time split testing, and beautiful layouts. The platform provides a new revenue channel for publishers by generating monetized content recommendations that increase click-through rates without spamming users. PushApps catches regular push notifications just before they are displayed on the device and automatically adds up to three optimized recommendations to the original notification. The multi-platform solution allows publishers to promote their content and gain more revenue by promoting paid content.