Plus.nl offers a wide range of grocery products, including fruits, vegetables, ready-made meals, meat, seafood, dairy products, and more. They prioritize sourcing pure, fresh products with clear origins and a focus on taste. Plus.nl aims to make good food available to everyone by offering a fast and personalized service both in-store and online. They leverage their network of 262 supermarkets to cater to consumer preferences while maintaining affordability through bulk purchasing and weekly promotions. Plus.nl has consistently ranked highly in customer satisfaction surveys and operates through a service organization that supports its affiliated entrepreneurs in running their businesses effectively.