Founded in 2019 and based in Los Angeles, the firm focuses on successful companies where its capital, talent, and analytics can drive the most value. The investment and operations team has experience at top companies such as Accenture, Amazon, Disney, Goldman Sachs, Google, IBM, McKinsey, Microsoft, Sequoia Capital, and Vista Equity. The firm's current investments include 33 companies, such as Basepaws, Fernish, MagicLinks, and Tampon Tribe, while past investments include well-known public companies such as Amazon, Coca-Cola, Facebook, and Walmart.