The company uses a proprietary mathematical algorithm to alter data records in a way that makes it impossible to identify individuals while remaining accurate at scale. Placense's technology turns app data into usable insights, providing metrics such as customer visits, visit duration, visit frequencies, customer journey paths, gender, age groups, income levels, modes of transport, and other related demographic characteristics. Backed by Innogy Innovation Hub and Nielsen research, Placense is well-positioned to become an innovative leader in the Proptech ecosystem, offering granular location intelligence to decision-makers in the physical world.