Ask Blue is a digital voice assistance software that uses artificial intelligence to enhance guests' experiences in hotels. Guests can connect with Ask Blue through various devices, including Google, Alexa, text, and online chat. The software assists guests by allocating work to staff, following up with tasks, and escalating requests to managers when necessary. It works across several departments, including front desk, housekeeping, room service, concierge, and maintenance. With Ask Blue, hotels can ensure that their guests' complaints are heard, orders are never missed, and are serviced on time, resulting in an improved guest experience.