The company has recognized the shift from traditional to digital in the market and has developed an online store that offers a wide range of wedding products and services. Their platform provides couples with wedding themes, gift cards, ceremony planning, fittings, and decoration planning services, allowing them to easily find, browse, and purchase everything they need for their special day. By tapping into the growing trend of online shopping, Martha's Cottage caters to the needs of modern couples, making wedding planning more convenient and accessible.