The company manufactures consumer electronics that focus on improving the health and wellness of individuals and families through mobile devices, providing personalized health data and analytics to make informed and healthy living decisions. BlueAnatomy's line of devices, applications, and cloud data platform allows users to easily monitor their body metrics, nutritional intake, and home environment. By combining data from in-home devices and third-party sources, the company generates useful insights for both active individuals and those who need minimally invasive health tracking. Their connected wellness products enable consumers to better understand and monitor the wellbeing of their families conveniently.