The company, founded in 2018 and headquartered in Los Angeles, develops The Hair Lab, a technology that quickly assesses an individual's hair needs. Using advanced analytical tests, Strands Hair Care helps customers discover their hair and scalp condition and delivers personalized hair care products tailored to their specific needs, including texture, environment, and lifestyle. The products are made with high-quality ingredients such as jojoba oil, aloe vera, avocado oil, and grapeseed oil. Through their online platform, customers can access custom-made hair care products that are optimized for maintaining hair health and beauty.