The company's platform connects media companies and media buyers with systems that simplify and automate how advertising campaigns are packaged and sold, enabling buyers and sellers to leverage data to identify targeted audience segments. Founded in 2012, clypd's TV sales platform delivers workflow automation, data-enhanced decisioning, and provides media partners with tools to manage their sales efforts. By innovating programmatic television, clypd is opening doors for incremental budgets currently not available to TV media owners. The clypd team, comprised of both TV and digital advertising experts, is uniquely positioned to understand and meet the needs of the television industry while leveraging the best programmatic strategies from the digital world.