Rivet's software platform helps brands deploy authentic customer stories and experiences in various formats to influence behavior, drive large increases in conversion, traffic, and reach, and make better purchase decisions. The platform allows online product retailers to generate stories from their customers, associate the UGC with products and data, and dynamically publish the compelling UGC in the purchase path. This results in more authentic, relevant, and useful content being injected into the shopping experience, leading to higher conversion, engagement, and traffic increases than any other form of UGC on the market.