The company offers a white-label SaaS platform for retail partners, allowing users to personalize any gift and invite friends to chip-in on a gift card. They provide gift cards in the form of a personalized photo, message or video that are delivered electronically through e-mail, text message and social media. eGifter has a clientele of household brand names and is well financed and rapidly growing, offering a fun and social gift experience for consumers while helping retailers unlock revenue opportunities of social and mobile commerce.