The company believes that introducing alternative products into the China market will reduce the demand for animal products from the traditional livestock industry, which has negative environmental, food safety and health impacts. Dao Foods was founded by experienced impact investors and social entrepreneurs Tao Zhang and Albert Tseng, in collaboration with New Crop Capital, a specialized private venture capital fund. The company's aim is to target the 400m millennials in China with new, exciting, and delicious plant-based proteins, which is a huge business opportunity with massive social impact. With the value proposition of significantly reducing carbon emissions and ensuring food-related health and safety, plant-based and clean meat are part of a macrotrend in alternative proteins that has attracted the attention and investment dollars of business tycoons such as Bill Gates, Richard Branson, Sergey Brin and Li Ka-shing, as well as traditional meat companies such as Cargill and Tyson Foods.