Users can create a profile (memo) to recall and celebrate the life of their loved ones, keeping the memories for themselves or sharing them with others. MemoAngel aims to help individuals and families cope with loss by providing an easy-to-use digital scrapbook-like service. The company's mission is to preserve the best moments of people's lives and ensure that every deceased person's life story is told and preserved for future generations. MemoAngel is currently focused on the US market, targeting females aged 35-54, but has global potential.