Based in Austin, Texas, the firm was founded in 2015 and invests in seed-stage and early-stage women-led companies in the consumer health and sustainable consumer sectors. True Wealth Ventures is led by two women, Sara Brand and Kerry Rupp, and their investment thesis is that women-led companies perform better financially. They closed their ~$20M Fund I in Jan 2018, making them the largest VC fund ever raised with an exclusive gender-lens investment strategy, and with an unprecedented 80% of LPs identifying as women.