Swapsidy is a platform that incentivizes customers to perform value-added tasks, such as surveys and social media promotion, in exchange for rewards. It helps businesses improve customer feedback, loyalty, and promotion. Swapsidy also offers a kiosk solution that allows retail vendors to run campaigns using their existing Marketing Development Funds. These campaigns enable vendors to advertise products, distribute in-store coupons, and collect data without relying on costly third-party marketing firms. Based in Costa Mesa, California, Swapsidy was founded by Brandon Mitchell and David Herrera.