The firm, founded in 2021, provides consulting services in a wide range of areas, including benchmarking, business valuations, cost studies, equipment analysis, capital budgeting, accounting, outsourcing, bookkeeping, financial reporting, performance management, forecasts, and strategic marketing support. Ashur Capital specializes in funding and managing start-up ventures, seeking to get involved in the early stages of a company at the "seed" or "angel" funding phase. The team of experienced investors offers private equity and venture capital services, as well as management consulting to help businesses grow and succeed.